"How
to increase traffic to your Web site without spending advertising dollars."
--By Frederick Marckini,
Response Direct, Inc.
There's a pervasive myth among
Web site managers that submitting your Web site to hundreds of search engines will
instantly result in thousands of new visitors. Submitting certainly is an essential first
step. However, a new product by FirstPlace Software called WebPosition™ Analyzer
offers proof that submitting alone is not enough.
When someone queries a search engine for a keyword related
to your site's products or services, does your page appear in the top 10 matches or does
your competition?
If you're listed but not within the first two or three
pages of results, you lose, no matter how many engines you submitted your site to.
There are two obstacles to solving this problem. First you
have to know the techniques that will move you into a top 10 position. Then, once you
learn how to achieve a top 10 search position, you have to monitor your progress - a
crucial step, and it takes hours to do right. Some people reported that they would spend
upwards of 30 hours a week checking their search positions.
WebPosition is the first software product to analyze, to
track, and to help you improve all your Internet search positions. WebPosition makes
monitoring and improving your search positions quick and easy. In just minutes a site
manager can know where their Web site ranks in the 10 most important search engines for as
many keywords as they care to check - and even where their competition ranks.
A top 10 ranking in a major search engine like Yahoo!,
Lycos, or AltaVista will often generate more targeted traffic than an expensive banner
advertising campaign - and, a good search engine position is free, anyone can do it.
When you consider that over 85% of the search engine
traffic to most Web sites results from about 8 to 10 major search engines, you should
prepare your server for a considerable increase in traffic after achieving just a few top
10 search positions.
